WErPR provides a full range of communications services, from overall program planning to messaging work and media relations. We can help launch your company or product, minimize a crisis or be your ongoing partner for PR programs and support. We take an integrated approach to communications and know how to address a range of audiences. We also offer specialty services including executive speaker training and event management.
program planning & content creation
- Positioning & Messaging
- Content Creation
- Executive Presentation Coaching
- Internal Communications
- Marketing Material Development
- Photo & Video Shoots
- Project Management
“WErPR developed a solid communications strategy and offered creative and flexible PR ideas— all with an eye on maximizing our reach and resources.”
PLANNING AND PROGRAM DEVELOPMENT
The WErPR team is experienced in developing integrated communications plans, public relations programs, messaging, and assets for analyst relations, employee communications, social media and marketing purposes. We can contribute at any stage, from initial creative planning through identifying and selecting programs with the highest ROI to complete program execution.
POSITIONING AND MESSAGING
The WErPR team has solid strategic planning and positioning skills, and has worked with companies and brands in all stages of development, from initial launch to high-growth phases and major corporate transitions. We have differentiated companies in both the newcomer and market leader positions and have helped to define new market categories.
EXECUTIVE CONSULTING, PRESENTATION & MEDIA TRAINING
The WErPR team provides guidance and is an excellent sounding board for a range of communications scenarios, from media interview preparation to presentation creation and feedback. We provide executive communication coaching and media training, and have worked with hundreds of executives across a variety of companies and industries.
MEDIA RELATIONS
- Media Relations Outreach
- Media Story Placement
- Blogger Outreach
- Crisis Communications
- Media Briefings
- Media Tours
- Op-Ed Development
- Press Material Development
- Product Review Programs
- Social Media Programs
- Spokesperson Media Training
“As a start-up with a new and innovative tech solution for the solar industry, we knew a lot about our business, but less about PR. WErPR educated us along the way, coordinated input and approval from our investors, and secured a Bloomberg BusinessWeek interview and story.”
CORPORATE REPUTATION
The WErPR team has extensive experience in all aspects of managing a corporate reputation, including competitive positioning, crisis communications and thought leadership. We’ve built executive platforms, effectively communicated mergers and acquisitions and managed a range of crises, from class-action lawsuits to cruise ship fires.
MEDIA OUTREACH
Good PR starts with a good story – and we help clients develop and deliver their story. The WErPR team has extensive experience in creating compelling news and driving traditional and online media coverage, from the Today Show to the New York Times, InStyle Magazine and TechCrunch. We also pair traditional PR with blogger outreach campaigns targeted to help clients reach their audiences and drive awareness and sales.
PRODUCT LAUNCHES
The WErPR team has created and managed multiple product launch programs, from hardware and software to cookware and denim lines. Combining traditional and social media helps us reach your target audiences, with a range of product news, reviews and case studies.
Integrated Communications
- Analyst Relations
- Channel/Partner Communications
- Employee Communications
- Events
- Integrated Campaigns
- Social Media
“WErPR was instrumental in helping us successfully manage an unanticipated business crisis, saving us headache as well as significant business costs.”
EMPLOYEE & PARTNER COMMUNICATIONS
WErPR is skilled at developing focused plans and communications for both internal and channel audiences. Reaching employees is an important, especially during a time of change and we can help ensure day-to-day understanding of business strategy and direction, keeping employees informed and on-track. We also develop messages and materials for communications to partner and channel audiences, on topics ranging from new products to program news and crises.
EVENTS
Our team has extensive experience producing and managing successful events of every size and scope to help clients deliver their messages, reach customers directly, and secure traditional and online press coverage. Whether it’s a launch event, pop-up shop, or intimate analyst or editor gathering, we plan and deliver memorable events that increase visibility.
SOCIAL MEDIA
Social media goes hand-in-hand with traditional media, and should be an integrated component of any communications plan. This entails message consistency via company social channels, promoting infographics and other social assets, and pitching key bloggers.